5 Reasons to Visit Your Local Pfaff Dealership — Automotive Photography by Blake Ferguson
- Blake Ferguson
- Aug 19, 2017
- 4 min read
Updated: Aug 28
Date Published: 08/19/2017
Date Edited: 06/03/2025
In the summer of 2017, TURN6 rolled into Newmarket, Ontario—just around the corner from home base—bringing together a tightly knit community of automotive enthusiasts for a Sunday that felt as personal as it was passionate. Hosted by Pfaff Automotive Partners, a dealership renowned across Ontario for its commitment to high-performance luxury brands, the auto event took place on-site, with the showroom spotlighting legendary vehicles like the Ferrari F40 and a shop-owned Volkswagen Corrado.
Organized by Cam Society, a local collective dedicated to preserving and celebrating the heritage of German engineering and car culture, TURN6 was more than a car show—it was a gathering of car enthusiasts who genuinely live the lifestyle. The attention to detail the group was orchestrating was evident: where each vehicle came meticulously prepped, paintwork gleaming under the summer sun, thanks to premium detailing products and countless hours of care.
The Organizers— Cam Society: Cultivating German Automotive Enthusiasm in Ontario
Cam Society, identifiable on Instagram as @cam_society, is a dedicated collective of car enthusiasts based in Ontario. The group focuses on executing German automotive engineering and organizing auto events to showcase vehicles from brands like Volkswagen, Audi, BMW, and Porsche. TURN6 came together through their ideals of meticulous vehicle presentations and united passion for automotive artistry. The events by Cam Society foster a sense of camaraderie among participants, emphasizing both the aesthetic and performance aspects of German automobiles.
The Hosts— Pfaff Automotive Partners: A Legacy of Automotive Excellence Since 1964
While it was an extraordinary experience on the scene- I wanted to proclaim more of the Pfaff experience. It is only fair that we spare the honour to know more about our renowned hosts and how they impact the car culture of Ontario, Canada.
Founded in 1964 by Hans J. Pfaff in Newmarket, Ontario, Pfaff Automotive Partners began as a single Volkswagen dealership with a profound commitment to exceptional customer service. Over the decades, under the leadership of Hans' son- Christopher Pfaff, the company expanded its portfolio to include prestigious brands such as Porsche, Audi, McLaren, Pagani, and BMW. Today, Pfaff operates multiple dealerships across Canada, offering comprehensive services, including sales, leasing, tuning, and collision repair. Their dedication to automotive excellence is further exemplified by Pfaff Motorsports, a racing team competing in the IMSA SportsCar Championship, reflecting their deep-rooted passion for performance and innovation. Christopher Pfaff was inducted into the Canadian Motorsports Hall of Fame as a significant contributor.
As an automotive photographer deeply rooted in York Region, it was meaningful to see such an auto event take shape in Newmarket—a town not often on the map for car culture. With close friends like Allan Heath, Ben Palmer, and Behn in attendance with his modified 2000 Volkswagen Jetta MK4 VR6, the day blended professional exploration and personal connection, capturing candid moments and automotive artistry with my Sony A300 camera. I could not classify this event as the typical sprawling, multi-city exhibition, though TURN6 stood out as a homegrown celebration of shared passion, technical excellence, and community pride. Whether you would like more reasoning behind the hype behind Pfaff— continue reading below! If you want to jump into the automotive aesthetics, you can direct to the full coverage here.
The TURN6 Experience
Five Reasons to Think & Support Pfaff!
Reason #1: Exceptional Luxury Experience
The Pfaff showroom presents a remarkable atmosphere characterized by an impressive level of luxury. The arrangement of the dealership is meticulously curated, allowing exotic automobiles to take centre stage. Ambient light elegantly highlights the presence of vehicles such as the Ferrari F40, creating a striking visual experience.
Reason #2: Engagement with the Community
It is uncommon for automotive dealerships to actively participate in car shows and embrace the broader car culture. Pfaff is a specialized dealership that graciously accommodates public events, fostering a sense of community and shared enthusiasm for automotive enjoyment.
Reason #3: Automotive Expertise
During the car show experience, attendees could view the operational shop facility, where tuning and maintenance services occur. The demonstration of their project car, the Volkswagen Corrado, instills confidence and reassurance, indicating that the vehicles they perform on are in the care of knowledgeable professionals.
Reason #4: Discovery of Unique Vehicles
You may encounter remarkable finds in the Pfaff Dealership, including the impeccably presented Volkswagen Corrado and the iconic Ferrari F40. As a well-regarded automotive chain with a presence across numerous towns and cities in Canada, Pfaff undoubtedly offers access to rare and exotic supercars.
Reason #5: Exemplary Customer Service
The level of hospitality experienced during the TURN6 car show was exceptional, providing attendees with a warm and welcoming environment. Engaging with the staff was a pleasure- characterized by a non-pressuring atmosphere if considering a business transaction-like scenario or seeking expert advice. Furthermore, staff members were quick to accommodate requests for photography, enhancing the portfolio of aspiring photographers who seek to capture the allure of the showroom.
Altogether, the TURN6 experience was canny and unforgettable as a hobbyist photographer and car enthusiast, hosted through extraordinary planning and hospitality of the Pfaff Dealership in Newmarket, Ontario. I cannot think of better reasons than when in need; think Pfaff! Not only do they remain a pinnacle of automotive services, but on innovation in the automotive industry across Canada.
Show your love to Pfaff, Newmarket!
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Instagram: https://www.instagram.com/cam_society/
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Video Recap of TURN6 2017 by MrGreek 2002
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