Logo & Brand Identity for Cocktail Mobile Bar - Toronto’s Latest Cocktail Service
- Blake Ferguson
- Jan 3, 2018
- 2 min read
Updated: Jan 8
You know how it goes, family and friends!
Another successful commissioned Graphic Design project with a more serious backbone. Touching down with a long-lost friend— Charlie Attar reached out from Toronto, Ontario. While reconnecting is always wonderful, it is equally as refreshing knowing that I am the go-to graphic designer for hire among the flourishing entrepreneurs in the Greater Toronto Area. It has always been my dream to create, conduct and have my artwork noticed where a dense population lies.
The project Charlie laid down composed of an interesting intent through an interesting mission, where Charlie and I were on the same level of excitement to see this idea unravel. Charlie had a profound idea, but finding a versatile graphic designer who considered his concise direction was the challenging part. Suddenly, he thought back to his high school connections, throwing myself in the mix! Through a couple of headbutts, back-and-forth revisions and critique, we came to the final logo concept that refuelled Charlie and his entrepreneurial journey.
Unfortunately, shortly after collecting his files, Charlie seemed to have his affairs ready to begin articulating his business in tangible means— but forgot one crucial step. Considering working or conducting services with alcohol, extensive measures and licensing are required to seek approval from your local township or city council. Charlie did not consider the legalities in correlation to the sole mission of “mobile” alcoholic services. In 2025, it remains firm that no services permit liquor-related products sold from a mobile unit, and if in public, you must adhere to public licensing and pre approval screening.
Delayed Launch & Use of this Cocktail Bar Logo.
A vision like this does not mean defeat for Charlie and his journey as an entrepreneur— only a passion project set aside for when the time best works for him or in a location that does, anyway. While this Cocktail Bar Logo did not fulfill my dream of being glamourized by the big city life, it fulfilled my urge to create for a good cause. As this project has not yet sprung into action, it forever sits in the Logo and Brand Identity portfolio, which goes on in history to demonstrate the collaborative support Charlie placed upon me to continue flourishing today.
Logos and Brand Identities Portfolio.
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