The Y2K Vision of Delicate But Deadly Pushes Back — Logo & Brand Identity by Blake Ferguson
- Blake Ferguson
- Apr 13, 2023
- 3 min read
Updated: Jul 29
Date Published: 04/13/2023
Date Edited: 06/07/2025
When you have a vision, you have to strike back! I take this opportunity to acknowledge an impressive achievement by Jami Lynn, the Founder of Delicate but Deadly. Furthermore, with honour, I am pleased to announce the successful completion of a Graphic Design project that emphasizes the development of a singular Logo and Brand Identity.
Re-establishing connections with friends from whom one has lost contact— when these reconnections occur through shared professional pursuits—often fosters a natural progression. Connecting with Jami Lynn, the Founder of DBD, allowed me to appreciate her innovative ideas alongside the passion and determination that underpin them. This story depicts that entrepreneurship is not all glory-filled days and what we do to mantle these obstructions that enable our success.
What is Delicate but Deadly?
A sole vision established in 2020 by Jami Lynn, bringing you Delicate but Deadly— or DBD for short. Jami Lynn set out to combine her passion for fashion and Y2K-inspired creativity by passing forward knowledge and experience with mental illness and unbarring relationships.
Jami aims to send positive quotes and affirmations throughout her apparel items alongside her entertaining TikTok and Instagram content. Through viral hits and an engaging environment through comments- Jami Lynn sculptured a clothing line, yet a community, as her content is being reached and is more than empowering those who experience it. Highlighting triumphs and tribulations of past relationship experiences— Jami creates a safe space with her written blog articles, her short-form video for social media, and the messages displayed through her clothing line.
We will say your typical male individual probably would not consider the type of clothing and apparel that Jami creates herself- but the spiritual and relationship advice Jami shares through the feminine perspective of her blogs and articles.
As brand development is always concurrent- Jami juggles creating new apparel items while writing empowering articles and stories. If you are excited about Self Love and Care or need help with Mental Health — be sure to check out the DBD Blog!
Furthermore, while fostering a welcoming environment- onto the apparel and clothing itself- if you have an apparel idea, Jami accepts customized orders, and she is glad to help with your personalized print requests in London, Ontario, through her diverse screen printing techniques.
These Insights do not speak for everything- where you can learn more about the excellence achieved with this Logo and Brand Identity project- which has gone on as a Case Study in my graphic design portfolio, which paints the sole picture of how Jami Lynn has triumphed through unprecedented initial setbacks.
Learn More About the Success of Delicate But Deadly
Support Delicate But Deadly on Social Media:
Find Exclusive DBD items on Depop
Browse Blake Ferguson’s Commercial Photography Portfolio.
Browse Blake Ferguson’s Fine-Art Photography Portfolio.
Book Blake Ferguson’s Photography Services.
Consult with Blake Ferguson about your Graphic Design project.
Comments