Diamonds Produce Under Extreme Pressure — Logo & Brand Identity for 873 MetalWorks — Graphic Design Success in Roy, Utah
- Blake Ferguson
- May 25, 2020
- 3 min read
Updated: Jul 29
Date Published: 05/25/2020
Date Edited: 06/09/2025
The pressure intensifies when you are a freelance Graphic Designer collaborating with a MetalWorks company- pun, pun. While traditional metalworking professionals stay accustomed to working under extreme pressure- through a preestablished relationship, CEO Zak Williamson was at ease and solely confident with his vision alongside the third-party investment.
Articulating some history as acquaintances- Zak was behind the scenes pitching in voluntary help alongside his good friend, Jake Fleming. If you are not familiar by now- Jake has been on a steadfast journey, scaling his automotive lifestyle brand of ElevateTM to a further successor of Stance-Con auto events. Zak had the opportunity to witness how Jake and his vision unfolded through various Logo & Brand Identity concepts through to apparel and clothing design. Zak knew his expertise and acknowledged an opportunity for himself as a Metalworking Professional in Roy, Utah, United States.
Conducting freelance digital media services in London, Ontario, was one of the grandest experiences working alongside these two rad car enthusiasts. Throughout our partnership, CEO Zak Williamson has consistently provided support, commissioned projects of his own, and capitalized on my creativity as a street-style visioned Graphic Designer. As a primary contributor and overseer of operations behind the ElevateTM brand and Stance-Con Car Shows, he recognized my expertise and did not sleep on invoking the action.
Initially, I hesitated to consider creating a logo that resembled a manly and gritty style, but as a freelance artist, I always sought opportunities to challenge myself. However, the Logo and Brand Identity created proposed some disagreement and revisions, by acquiring a deeper taste for the vision- we managed to pull it off for what now was 873 MetalWorks!
Ultimately, CEO Zak Williamson favoured the final concept, although he was uncertain about the final choice and commitment, where entrepreneurs are fascinating, each to their own. Many execute actions flawlessly, but when small decisions are present, they furnish an obstacle. Furthermore, for those who decide promptly, not everyone can execute uphill consistently. As I say, teamwork is the dreamwork while no two entrepreneurs can be both; the chemistry lies within a balance in between.
Zak took his time reviewing his choices but was willing to spend some additional funds to ensure his bases were covered- where he acquired a batch of final concepts that he wanted to delegate along the way to see what fit best throughout his launch. CEO Zak Williamson began promoting his metalworking services on social media. I invite you to engage with Zak and his journey to extend the same level of support for him that he has consistently offered me as a freelance graphic designer based in London, Ontario.
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