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West Coast Lifestyle & Influencer Editorial - Campaign Post Production for Strict Standards.

  • Writer: Blake Ferguson
    Blake Ferguson
  • Jul 31, 2022
  • 4 min read

Updated: 3 hours ago

Influencers are spirited creators who go the extra mile, where this article comes with appreciation, and aligning visuals without asking for more. 


As these two came through with superb images, they lacked a commercial pop. However, the photoshoot was a one-take session, and with only JPGs provided, the turnout was first of skepticism. 


Through all things, I’ve been putting in the work to exceed beyond just social media and long-term brand positioning, and recent endeavours called for managing the secondary drop for Strict Standards Streetwear, as demonstrated in the visuals here today. 


However, with some scouting and talent prospecting, I couldn’t be more pleased with my execution, and how it came to form a beneficial relationship between this femine creator in Los Angeles, her success, and for this campaign.


The Scope of the Project & Influencer Campaign.

Working closely and heavily invested in the potential that this independent clothing line has held since 2018, the growth has been steady. The general excitement of being involved in start-up brands, companies, or small businesses while watching them flourish exceeds words. You would not believe it either, but almost so heavily— I find neglect in dedicated time for projects of my own these days.


From London, Ontario to California, United States— Strict Standards Streetwear spreads turf all across the USA. Bringing you consistent Strict Standards updates— we have another successful project focusing on post-production for this clothing line, while infusing my secondary specialty of Graphic Design. Let me introduce you to those unfamiliar with the iconic streetwear brand arising in London, Ontario.


The Strict Standards Streetwear Brand Logo displays as reference to what this Editorial Post-Production project focuses on.
Scoping & Scaling Projects for Strict Standards Streetwear - London, Ontario

The Jidst for Those New to Strict Standards.

Strict Standards Streetwear continues as a small, visionary brand backed by automotive routes and Japanese streetstyle. This brand influences vibrant colours and stand-out configurations, distributing encouragement for self-expressing aftermarket implementations worldwide. Emphasizing a need to break boundaries between both aspects of their curated custom cars, followed by their line of streetwear apparel. 


Uniting car culture from hardcore technicians to automotive media like myself, the primary connection among like-minded car enthusiasts is while celebrating the chase for one common goal: Only the Finest aftermarket parts and execution.


Most known for their Eye-Popping Release, showcased here today- the release that has left their growing audience itching for more. Find California Model Kimberly Hua equipped with the Strict Standards Eye-Popping Tee and Strict Standards Eye-Popping Hoodie. As a content creator, photographer, and creative strategist based in London, Ontario— you can see how we have come together in the world of creatives.



Working alongside influencers based in California, United States— model Kimberly Hua and Lifestyle Photographer— Roberto Toribio, where they put on for Strict Standards Streetwear.


The Challenge: Enhance JPG Deliverables from Snapshot to Commercial.

Although the content provided was adequate in correlation to the guidelines proposed, both the Strict Standards Team and I both felt they needed some UMPH and professional refurbishing. I have a habit of taking things too far regarding my creative edits and the display of perfection. With many layers and adjustments— sometimes images are never complete as they are.



Receiving only JPG files— I was nervous to dive deep into post-production, as my fellow photographers and graphic designers know that sometimes, JPGs lead to dangerous edits. Given the frames at hand, I realized their potential and set out to make adjustments as discreetly as possible to preserve the quality of the files. 


Smoothening basic adjustments such as exposure and levels— I set forward on Photoshop for the more fine adjustments. With the required crops, I also implemented some tonal variations as to a series I have been working on lately— those who follow along with my social media are familiar with the development behind Golden Tones. With some commercial editorial practices, I gave Kimberly a little freshening-up while implementing a lens flare to bring more attention to her as the subject.


Buttering you up for the bigger picture behind the success of Strict Standards Streetwear and the growth of this small, independent automotive lifestyle brand- if you want to see more of Kimberly Hua or learn about the development of the Strict Standards Streetwear brand- I invite you to touch down with the Case Study!

Only the Finest, All in One Place— The Strict Standards Streetwear Case Study.




Support the Photographer, Roberto Toribio, on Social Media: 


Support California Influencer Kimberly Hua on Social Media:


Support Strict Standards Streetwear on Social Media:

Seeking Professional Photography Services in Ontario, Canada? Look no further.


The Internet Has Spoken.


Support Blake Ferguson Photography on Social Media: 

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